Dugout signs content deal with Poland’s WP SportoweFakty

WP SportoweFakty

Global digital media company, Dugout, has announced a partnership with WP SportoweFakty, owned by Wirtualna Polska.

The sports content firm will supply premium football video content to Poland’s leading digital publisher.

WP SportoweFatky

The deal gives WP SportoweFakty access to Dugout’s unrivalled collection of archive and behind-the-scenes premium video content from more than 100 top football clubs, national football federations and leagues.

Its editorial teams will be able to use Dugout’s video library to complement written content across its websites; and engage with football fans in an enhanced way.

Polish sports site

WP SportoweFakty is the most popular sports website in Poland. The deal with Dugout will help reinforce its sports credentials with this domestic audience; but also reach a wider regional readership – particularly with the Polish diaspora in neighbouring countries.

The partnership will bring Dugout premium video content to the Polish audience; and represents a significant step in the region for the business.

“We’re thrilled to announce this partnership with WP SportoweFakty, Poland’s leading publisher and a very popular source of football news and entertainment for the country’s fans”, said Sebastian Gray, Co-founder and SVP for Dugout.

Football moments

“We will continue bringing the world’s finest football moments to fans in the region at such a critical juncture for the sport, as we emerge from lockdown and live games begin again.”

Dugout works with football clubs, leagues and federations to help repackage, distribute and monetise their video content.

Through Dugout’s team of editors, a partner club’s brand-safe video is repurposed and localised into digestible videos for digital fans across the world.

Once published to the club’s Dugout library, the video is distributed across all of Dugout’s owned-and-operated platforms and embedded network of premium publishers globally, reaching a qualified digital football audience.

Michał Chabas, MD Sport Department, Wirtualna Polska said: “We were won over by Dugout’s football pedigree and data-driven approach.

“This partnership will satisfy the huge demand for international football content among our audience; and also allow fans to follow the careers of Poland’s most beloved players around the globe.”

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