Donna Burns returns to Radiocentre as Head of Insight


Radiocentre has announced the appointment of Donna Burns as Head of Insight, welcoming her back to the industry body after four years.

Burns, who has over 17 years of commercially focused media research experience, will report to Planning Director Mark Barber and will be responsible for evolving Radiocentre’s award-winning programme of research, developing further understanding around the role and effectiveness of radio advertising for brands.

Donna Burns

Most recently Burns has been working at News Broadcasting where she was responsible for listener insight and market intelligence monitoring across national stations Virgin Radio, talkSPORT, Times Radio and TalkRadio.

Prior to this, Donna spent three years at DC Thomson as Commercial Development Partner providing insight for sales teams working across all content platforms – newsbrands, magazines, local radio stations, digital, and events.

Before joining Radiocentre first time around, Donna had spent 9 years working within Insight teams for magazine publishing companies including IPC Media (now Time Inc.)

Planning Director, Mark Barber, said: “Donna is a highly experienced and knowledgeable media researcher who really understands commercial radio in the context of the wider media world.

“Her broad experience across different media, combined with her deep knowledge of radio, provides highly valuable context when developing new insight into commercial radio and the role it plays for both listeners and advertisers.

“We’re absolutely delighted she is re-joining the Radiocentre team!”

Commenting on her new role, Burns said: “I am excited to be back at Radiocentre in my new role of Head of Insight.

“Working with such a dedicated team on a host of interesting research projects proving the strength of the medium is what initially kick started my passion for working in radio.

“Having spent four years away working for both local and national stations I return now better equipped and raring to go.”