Dominic Trigg joins Percept as CEO

Dom Trigg

Percept, the independent digital media quality assurance platform, today announced the appointment of Dominic Trigg as CEO. 

Trigg will use his extensive experience in scaling advertising, marketing and programmatic companies to grow Percept’s business with brands and agencies.

Dominic Trigg

Previously, Trigg was Chief Revenue Officer at Captify, where he helped optimise revenue across their sales teams, cementing Captify as a search intelligence leader in the UK, US and France. 

Prior to that he was VP EMEA at the SSP OpenX. Trigg started the international business for Rocket Fuel and spent over five years as Senior Vice President/General Manager EMEA and Emerging Markets, joining the founders in early 2011 to launch, lead and plan its international business from London. 

His early career was spent in advertising roles at Yahoo and Microsoft and he was European MD at metasearch company Infospace for three years. 

Trigg continues to be an advisor to several digital businesses including Viztrade and Fifty Technology. 

Percept’s intelligent, interactive platform scrutinises the setup and effectiveness of a brand’s digital spend across search, social and programmatic to provide marketers with real-time and independent analysis of impact, best practice review and the ROI from their digital investment strategies. 

Clients include Vodafone – a relationship now in its fourth year and holiday companies such as Haven Holidays, whilst strategic partners to Percept include leading consultancies.

“It’s never been more important for marketers to have accountability on their adspend, but they face problems” Trigg said. 

“Understanding how effectively a campaign is set up in search, social and programmatic is complex and by focusing primarily on clicks vs spend, other factors which may save money, deduplicate effort and provide greater and more effective impact may be missed.” 

“I am delighted to be on board and looking forward to working closely with our clients to interrogate their current spending and support the drive for greater effective use of their digital budget.”

Alex Matthews, COO at Percept added: “Dom’s 20 years experience in digital advertising and marketing means he understands the great opportunity Percept has. 

“His extensive connections with brands and passion to help them drive better outcomes for their digital media spend make him the perfect fit to help us build and scale Percept”.