Fifteen years after its successful debut in Cologne, DMEXCO is set to go international for the first time, with the launch of DMEXCO ASIA.
DMEXCO ASIA
Koelnmesse, CloserStill Media and BVDW will launch DMEXCO ASIA in a partnership with eCommerce Expo at Tech Week Singapore.
The co-branded eCommerce Expo x DMEXCO ASIA event will be premiering in the dynamic Southeast Asian hub of Singapore on 8-9 October 2025.
The eCommerce Expo x DMEXCO ASIA will serve as the central meeting point for decision-makers across the digital economy, marketing, and innovation sectors.
This launch of DMEXCO ASIA marks a significant milestone as it integrates into Tech Week Singapore, merging with the established eCommerce Expo, where Asia’s leading technology providers and innovators convene to discover the emerging trends and most pertinent issues in eCommerce, Retail and Marketing Technology.
“We are very pleased to now align DMEXCO internationally and thus expand our portfolio in Asia with a promising event,” said Gerald Böse, CEO of Koelnmesse.
“We have an experienced team at our subsidiary in Singapore that knows the market perfectly and already organises leading events such as gamescom asia in Singapore, SIGGRAPH Asia in Tokyo and THAIFEX – Anuga Asia in Bangkok.”
Koelnmesse is thus ideally positioned to realise an event of exceptional quality.
Mathias Kuepper, Managing Director and Vice President Asia-Pacific of Koelnmesse Pte Ltd, also expressed his enthusiasm for the upcoming event: “We are thrilled to bring DMEXCO to us to Singapore, marking our first venture beyond Cologne.
“This collaboration with Tech Week Singapore and CloserStill Media allows us to create a premier platform in Southeast Asia, uniting leaders in digital economy, marketing, and innovation.”
Andy Kiwanuka, Managing Director of CloserStill Media Asia, said: “The eCommerce and Technology for Marketing space has evolved significantly in the recent years.
“In its sixth edition in 2025, this collaboration with DMEXCO ASIA marks a significant milestone for us as we continue to expand and grow further, addressing the needs and conversations; curating exciting showcases and solutions for the business professionals and innovators in the eCommerce, Retail and Marketing Technology space”.
In collaboration with the German Association for the Digital Economy (BVDW), the conceptual sponsor and partner, owner of the DMEXCO brand, Koelnmesse has developed a forward-looking concept to enhance DMEXCO’s global appeal.
“BVDW is delighted to see DMEXCO expand outside Europe”, said BVDW president Dirk Freytag.
“The fast-growing markets of Southeast Asia will offer great opportunities for all participating parties.”
Tech Week Singapore, renowned as Asia’s leading technology event for businesses, with seven co-located events, welcomed over 26,000 visitors in her 2024 edition.
This collaboration allows Koelnmesse to build on the event’s proven success while introducing its extensive expertise to the Southeast Asian market.
Together with its subsidiary in Singapore and partner CloserStill Media, Koelnmesse aims to tap into the growing marketing technology sector and address unmet needs in the region.
The inaugural eCommerce Expo x DMEXCO ASIA on 8-9 October 2025 is set to bring together industry leaders, decision-makers, and innovators, creating exciting opportunities for collaboration and growth in the vibrant Southeast Asian market.