The Data & Marketing Association has announced the appointments of Tony Miller as Chair of the DMA Awards Committee and Caroline Parkes as Deputy Chair.
Miller is Marketing Director of WW (formerly known as Weight Watchers) and Parkes, Chief Experience Officer at Rapp.
Commenting on his appointment, Miller said: “The DMA Awards celebrate the best and brightest work our industry produces across creative, strategy, and results.
“Traditionally, the Awards Committee has been an agency-led initiative which has really helped to get their great work seen and heard.
“But the DMA recognise it is equally as important for the committee to have brand representatives in leadership roles – to act as the driving force behind innovative work that is transforming how customers interact with brands.”
Miller will be taking over the position from Paragon DCX’s Chief Growth Officer, Matt Conner, who has held the Chair position for the past three years.
“This will be the first time where the committee’s Chair role will be held by a professional from a brand rather than an agency”, Miller added.
“The DMA has worked hard to promote diversity across the industry – always leading by example and this is supported through their diverse range of judges and category chairs.
“Under my watch I want to make sure this continues to grow, not only in the judging calibre, but also in the types of entries we judge.”
Miller has held senior marketing positions at a number of international organisations, including Disney and Havas CX Helia.
Shaping best practice
For nearly 30 years, he has helped define and shape best practice across the data and marketing industry.
He has also served as Deputy Chair of the DMA Awards Committee and Grand Prix Judge at the DMA Awards 2020.
New Deputy Chair Parkes is an expert in customer experience, loyalty and engagement, having led multiple award-winning agency teams.
She currently heads up 50 strategists and experience specialists in RAPP’s Experience Team, working with future thinking clients such as Virgin Media, Ralph Lauren, PayPal, Samsung, and IKEA.
“I’m so excited about the energy in our fabulous committee with its brilliant new members, and also the pivots that we’ve had to make in this last year that propel us to a more interesting future experience” Parkes said.
“Tony and I have big ambitions to make even more change this year, and I’m delighted to be working with Tony to inspire new approaches and an even bigger and better 2021.
“The DMAs are in my DNA – the very first creative brief I worked on in my first London job won a DMA Gold and it’s been a massive part of my career ever since.”