DMA comments on new UK Information Commissioner nominee

DMA welcomes information commissioner nomination - mediashotz

The UK’s Data & Marketing Association has given a cautious welcome to the nomination of the UK’s new Information Commissioner. 

Information Commissioner nominee

Oliver Dowden, the Secretary of State for Digital, Culture, Media and Sport (DCMS), announced that New Zealand Privacy Commissioner, John Edwards, is their preferred candidate for the role on Thursday morning. 

John Edwards ICO - Mediashotz
DCMS nominee Jon Edwards.

Edward’s nomination is subject to final approval by the DCMS Select Committee, and the Queen, but the DMA noted that Dowden “seems confident enough to issue a public statement. 

Following the announcement, the Data & Marketing Association’s (DMA) CEO has issued a statement about what the DMA is looking for from its relationship with the new commissioner.

“This nomination is welcomed by the data-driven marketing industry”, said Chris Combemale, CEO, Data & Marketing Association.

“The DMA look(s) forward to working together to achieve the government’s ambitious vision set out in the National Data Strategy. 

Combemale immediately highlighted critical issues facing the industry around data privacy: “It is critical that the new commissioner prioritises finding a better balance between innovation and privacy, so our industry can help build public trust in data sharing and attain sustainable growth across the digital economy.”  

Restricting growth

“Current interpretations of the GDPR are restricting growth across Europe, so the DMA is working closely with the ICO to approve a direct marketing UK Code of Conduct. 

“This will help businesses to innovate, while maintaining a high level of privacy protection – the degree necessary to promote the true benefits of data exchange to society.”