DMA announces senior appointments including new chair


UK marketing industry body the DMA has named MBA ceo, Stephen Maher, as its new chair, with VerveIQ founder & md, Pipa Unsworth, named as deputy chair.

The pair are joined by two newly elected additions to the DMA board in Cordell Burke, creative managing partner at Up There, Everywhere, and Firas Khnaisser, head of decisioning at Standard Life.

Vital time for DMA

“I am so delighted to be taking up this new role at such a vital time for the DMA and our 1,000 members who represent the UK’s leading brands and their marketing services partners” Maher said.

“We will look to further extend and raise the profile of our industry expertise and training around data ethics and MarTech, as well as foster even greater industry diversity and inclusion from the classroom to the boardroom.”

AI, data and people

Pipa Unsworth said: “Though technologies like AI and data-driven marketing are prominent trends in our industry, our members are equally focused on people – building diverse teams and flexible, inclusive environments that enable the kind of creativity and innovation that delights us all as consumers.

People focus: Unsworth looking to set the agenda for a new decade.

“The DMA provides leadership and support across all these areas and it’s a privilege to help lead the agenda forward as we enter a new decade.”

DMA period of change  

Maher and Unsworth succeed Mark Runacus, co-founder and planning partner at Wax/On, and Caroline Worboys, coo at Outra. They took up their posts in 2017 and helped steer the DMA through a significant period of change for the association and the industry it represents.

This has included helping the data and marketing industry through the biggest legislative change in a generation, with the General Data Protection Regulation that came into force in May 2018.

Brand overhaul 

Both Runacus and Worboys have also supported the DMA team through its rebrand in 2019 that saw it become the Data & Marketing Association, including the Institute of Data & Marketing and DMA Talent.

Chris Combemale, ceo of the DMA, said: “I am pleased to welcome Stephen and Pipa as the new leadership team, as well as having Cordell and Firas join the association’s board.

“I look forward to working with all of them over the coming years to continue to shape the future of our industry.

“A special thanks must also go to Mark, Caroline, Michelle and Gavin for their contributions to the board during a period of significant change.”