DLMDD signs music strategy and brand partnership expert Aurelia Havet

aurelia havet

DLMDD, the specialist sonic branding agency, has appointed Aurelia Havet as Senior Account Director, bringing over 20 years’ experience in global music strategy and brand partnerships to the business as it embarks on its next phase of growth.

Aurelia Havet

Havet has spent the last 20 years collaborating with many of the world’s leading musicians and artists, including David Guetta, Jax Jones, Metronomy, Iggy Pop, Bob Sinclar, Ed Sheeran, Novelist, The Libertines, PJ Harvey, Placebo, Supergrass, Maya Jama, Beverley Knight and Joss Stone, to name a few.

Her experience in sonic branding includes the design of HSBC’s first ever global sound identity in collaboration with Jean-Michel Jarre and saw its implementation across 66 markets through all touchpoints from advertising to social, experiential, call centres and branches.

Havet’s appointment follows last month’s announcement of world-renowned musician and artist Anil Sebastian, co-founder of the legendary London Contemporary Voices, as DLMDD’s Creative Director.

Max De Lucia, Co-founder and Client Director of DLMDD, said: “Aurelia’s experience speaks for itself, with extensive knowledge and connections across the music industry and having led the creation of HSBC’s first global audio brand. 

“We are delighted she is joining DLMDD as we enter a new growth chapter, working with more vibrant and innovative brands to help them find their identity in a world now dominated by sound.”

Commenting on her new role, Havet said: “DLMDD is the global agency at the forefront of sonic branding innovation. 

“I am really excited to join this visionary team of experts who push the creative boundaries of music branding to design the sonic brands of tomorrow”