DLMDD has launched the soundtrack to TFL’s Elizabeth Line, which opened on Tuesday.
The specialist sonic branding agency brought the world-renowned Chineke! Orchestra to perform Strauss’ iconic Blue Danube as the soundtrack to the long-awaited line.
Working with VCCP on the campaign titled ‘Bringing more of London together’, DLMDD brought Chineke! to record the soundtrack at the Woolwich Works, a new creative landmark district located on the Elizabeth Line.
Chineke! is Europe’s first professional orchestra made up of a majority of black, Asian and ethnically diverse musicians.
It was founded by Chi-chi Nwanoku, principal bassist and Professor at the Royal Academy of Music, who was awarded CBE, MBE and OBE for services to music.
Greg Moore, co-founder of DLMDD, said: “Chineke! was the perfect orchestra to soundtrack the Elizabeth Line as they embody the very essence of the campaign – to bring the people of London together.
“It was an enormous pleasure to work with such a talented and diverse group of musicians to record Strauss’ Blue Danube, marking such an historic moment for London and its connectivity.”
Chi-chi Nwanoku MBE OBE, founder of the Chineke! Orchestra, said: “It was thrilling for the Chineke! Orchestra to record the soundtrack for the launch of the new TfL Elizabeth Line.
“Our message to champion change and celebrate diversity in classical music embodies the incredibly rich cross-section of every culture in London, which this new line will serve.”