Ditch your phone: Brazilian Beer Brand Brahma launches festival alternative


AMBEV ‘s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.

This move isn’t just about taking a beloved beverage global; it’s about sharing a unique approach to enjoying festivities without a fret, the company said.

Brahma Phone for party people

Brahma Phone was the best option for partygoers for four days.

Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its lustre dimmed by concerns over personal belongings, particularly smartphones.

The brand’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera.

This innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken.

Celebration without complications

The comapns said it believes in making every moment of celebration count, unhindered by concerns of loss, and that since the Brahma Phone introduction at Carnival was met with such a positive reception, it’s only natural that the brand brings that same carefree spirit to other events.

The focus remains on promoting stress-free times at some of the world’s most iconic gatherings.

Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection.

“Brahma is more than a beer; it’s a brand that solves real problems for those eager to celebrate life fully”, said Sergio Gordilho, Co-President and CCO of Africa Creative.

“This project perfectly encapsulates our approach to meaningful engagement with our consumers”.

For revellers everywhere

Available to those over 21, the Brahma Phone underscores Brahma’s broader vision of fostering greater freedom across a variety of public festivities.

This initiative is poised to spread far beyond Brazil and Carnival, offering a novel way to experience the fun without the usual encumbrances.

Brahma said it ‘warmly invites all to embrace the liberation the Brahma Phone offers’.

Both the brand and its agency partner are excited about sharing the Brahma Phone to future gatherings.

The brand’s palpable excitement about enhancing audiences’ celebratory experiences with innovations that prioritise letting go, simplicity, is the essence of festivity, it said.