Dirty Bones gets saucy with first out-of-home campaign

dirty bones

Dirty Bones has launched its first out-of-home campaign to celebrate the launch of its ‘Get Dirty at Home’ kits.

The billboards running across South London are a tongue-in-cheek response to the government’s updated ‘Health Protection Act’; translated by Twitter as the #sexban.

Alongside the ban from No.10, which has been recently updated, the brand’s hashtag was also blocked on Facebook and Instagram.

Ditry Bones is famed for its ‘good vibes’ and hip hop filled restaurants.

The Fitting Room

The campaign, created by brand communications agency The Fitting Room, will run for an initial six weeks; with the story and messaging changing.

It marks a step for the restaurant group into creating dine-at-home experiences for guests in response to COVID-19.

The ‘at-home’ experience comes complete with Dirty Bones signature Mac Daddy Burger, Lamb Fries and The Old Skool Fashioned cocktail. Condoms included.

‘’There have been a number of challenges for the hospitality industry in response to COVID-19”, Cokey Sulkin, CEO and Co-Founder at Dirty Bones said.

“We decided to use this time to build the foundation of a strong e-commerce business.

“We’re committed to making sure the Dirty Bones personality is with guests when they’re in our restaurants and enjoying us at home.”

Charlotte Mair, Founder and Managing Director added, The Fitting Room added: ‘’We wanted to use this opportunity to create something fun and relatable for customers.

“With so many hospitality brands moving to at home experiences, it was even more important to create a standout campaign, that would ultimately make people laugh.”