Digital Voices launches initiative for YouTube creators amid COVID-19


Digital Voices, the YouTube influencer marketing agency, has launched a new initiative to support YouTube creators during the coronavirus.

Digital Voices call

The agency is calling on YouTubers who have lost work as a result of the health crisis to get in touch. The firm said it can match them with existing brand sponsorship campaigns the agency have.

It’s also running interactive online advice sessions every fortnight, offering tips and advice for how YouTubers can grow their audiences; and also how they can work with brands during these troubled times.

As part of the scheme Digital Voices is also urging YouTubers to incorporate COVID-19 public health messaging in their broadcasts. The aim is to ensure the YouTube community is helping to urge Britains to stay at home and stop the spread of the virus.

Surge in YouTube viewers

Tubular Labs which monitors YouTube usage, notes there’s been a surge in interest in the platform over the past week.

There has been a 26% increase in views on News and Politics content, a 9% increase in views on Health, Fitness and Self-Help content and a 22% increase in views on Family and Parenting content.

YouTube is a platform that reaches over 2 billion people, and is experiencing extremely high levels of usage, especially as people are staying home during this public health crisis.

Founder of Digital Voices, Jennifer Quigley-Jones said: “During COVID-19, it has been really hard to see my newsfeed filled with creators and freelancers without a safety net.

“Their jobs are being cancelled or postponed and they are struggling to get by financially.

New and small creators

“We want to help newer and smaller creators to be able to support themselves financially; and maintain and even grow their channels during this difficult time.

“We also think it is important to use our place at the heart of the YouTube community; to encourage creators of all sizes to convey the important public health messages to their fans to stay indoors and help protect the NHS.

“YouTube is the platform with the deepest levels of engagement and longest watch time; so it’s the perfect place to communicate these important messages and also keep the nation’s spirits up.”

Creators need to fill out an online form so that Digital Voices can look to allocate them work.