Digital marketing agency re:act acquires Split Image


Leading digital marketing agency re:act has acquired photographic and video production studio Split Image – as the studio becomes part of the re:act Group.

Split Image acquired by re:act

The strategic acquisition will help re:act support client campaigns that increasingly utilise both offline and online content.

Re:act has worked with Split Image over the last two years on a variety of production and content briefs for clients.

The ability to now shoot all content across on and offline will allow re:act to continue to work on TVCs, long and short form content, model shoots, product shoots and live content shoots in house.

Combined with re:act’s paid media, influencer contracting, content creator partnerships and community management services, the updated offering will help provide current and future clients with a full-service experience from creative ideation to execution.

This will allow clients to work with an agency who can provide content that is built and designed for both on and offline, keeping digital at the forefront of it all.

As re:act’s first acquisition, it builds upon the agency’s exciting growth ambitions, and comes following a wave of recent senior leadership hires.

Tom Stone, Managing Partner of the re:act Group will now take direct responsibility for overseeing Split Image.

This move is full circle for Stone, who began his career at Unilever more than 10 years ago.

Stone will directly manage Simon Laundon, Head of Operations for Split Image.

Split Image’s current clients include many Unilever brands including Simple, Dove, Hellmans and Walls Ice Cream, as well as other hugely recognisable FMCG brands such as Virgin Atlantic and Nestle.

Speaking on the acquisition, Stone said: “We are absolutely delighted to welcome Split Image to the re:act Group and I am super excited to get back working with my Unilever colleagues.

“We have grown our relationship with the business over the past two years, having worked with them on many multinational social and offline projects.

“As we continue to expand, it is crucial that we offer new services and offerings to our fantastic old and new clients – the acquisition just made sense to us and we’re so happy that we’re able to come together with such a fantastic business.”

Simon Laundon, said: “Being able to work under the guidance of Tom and Pamela will help us to provide the best possible photographic and video content for clients and enable them to resonate with their target audiences.

“Split Image provides another string to the re:act Group’s bow, that will help distinguish us as market leaders in delivering impactful offline and online content.”