LAB Group has announced the appointment of Harpreet Bushell to the newly created role of Chief Growth Officer.
Bushell joins from digital agency Valtech, where she spent just over two years as Commercial Director, with responsibility for new business.
As a member of the global alliances team for Microsoft and Sitecore, Bushell developed joint lead generation and business development strategies globally and regionally during her time at the agency.
In her new role, she will be responsible for the overall revenue growth of LAB Group’s agencies. This includes LAB and Reflect Digital, with a key focus on digital business.
She’ll work to help unite the group’s revenue earners with achievable targets, and to facilitate teamwork and collaboration.
She will report directly to LAB Group CEO, Jonny Tooze, and will oversee the group’s revenue generating teams.
Bushell has over 13 years’ experience in generating new business across digital services, products and licences. She has expertise in marketing, sales, partner management, analyst relations and client management.
She has been a Sitecore MVP three years running, and she is also a Tech London Advocate.
LAB is a London-based agency. It counts Danone, The Guardian and Sage among its clients.