Designit to bring creative buzz to Zipfizz win


Designit, the Wipro-owned design, advertising & marketing business has been named creative and media agency of record for Zipfizz, to support the energy and health drinks brand as it looks to redefine its brand presence and enhance its market reach in a hugely competitive sector.

Zipfizz brief

The partnership will see Designit provide multi-channel support across the areas of brand strategy, paid media, social media and creative.

Designit will also handle social content creation and community management for Zipfizz-owned channels, including Instagram, Facebook and TikTok.

The brand aims to position itself in the niche area between energy drinks and health & wellness. Zipfizz has just released a range of performance gummies and is targeting further sports partnerships; it has already linked up with Crossfire Premier, a youth soccer club based in Redmond, WA.

The tie-up includes shirt sponsorship and a tournament in Redmond – the Zipfizz Cup.

Designit will adopt a collaborative approach to gain a deep understanding of Zipfizz’s objectives and challenges. Its focus will be on developing a compelling brand narrative, setting the stage for future campaigns, and emphasising brand continuity and resonance with consumers.

Designit is also committed to supporting Zipfizz’s sales growth objectives.

Erik Wagner, executive client partner at Designit, said: “We’re thrilled to be working with Zipfizz. While early days, it is already clear that the opportunities for the brand and business are immense.

“With so much to be done, the fun and challenging part has been prioritising our collective efforts on this journey.

“It has already been one of the most collaborative client partnerships I’ve been a part of, with transparency at the centre of our relationship with Alicia, Terri, and the Zipfizz team.

“We’ve immersed ourselves in their business and, understanding they had never worked with an agency before, proposed a plan that was elevated yet simple – balancing creativity, performance, and education.“

In addition, Designit aims to carve out a niche for Zipfizz in a highly competitive energy beverage market, tapping into local/regional targeting on Retail Media Networks, as well as developing distinctive brand creative assets.

Designit will assist Zipfizz in gaining a deeper understanding of its audience and developing its first-party data to drive its growth.

Alicia Elwood, SVP – corporate development at Zipfizz, said: “Working with a marketing partner for the first time can bring a lot of uncertainty, but Erik and the Designit team took the time to learn our business and our goals, inside-out. It gave us a huge amount of reassurance.

“Their experience and knowledge across brand strategy, creative and social media is going to be hugely beneficial for Zipfizz, as we look to carve out a niche for ourselves in a crowded market.”

Founded in 2003, Zipfizz is an all-natural, no sugar, low calorie, low carb drink mix packed with vitamins, minerals, electrolytes and its signature boost of vitamin B-12.