Dentsu Aegis Network has combined its brand agencies Dentsu and Mcgarrybowen into one new global agency called dentsumcgarrybowen.
While some may find the new name slightly longwinded, unwieldy and clumsy, dentsumcgarrybowen will aim to be leaders in idea-led brand transformation on a global scale.
The firm will be led by Global Co-Presidents, Merlee Jayme and Jon Dupuis, who will report to Jean Lin, Global CEO, Creative, Dentsu Aegis Network.
Gordon Bowen, Founder and Global Chairman of mcgarrybowen will take on the role of Global Chairman of dentsumcgarrybowen.
This is in addition to his role of Chief Creative Officer, Dentsu Aegis Network. And he’ll continue to celebrate and empower talent across the business.
This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets.
By leveraging these two award winning agencies, with Dentsu Brand Agencies’ creative reputation in Asia Pacific and mcgarrybowen’s ability to deliver ‘Big Organising Ideas’ through their strategic creative transformation platform, this new entity establishes an unrivalled creative agency network spanning the Americas, Asia Pacific, and Europe.
This new global entity is part of the newly formed Creative line of business at Dentsu Aegis Network that includes creative, content, design and experience agencies outside of Japan, including Dentsu brand agencies, Isobar, John Brown and Dentsu PR agencies, including Mitchell.
“This is a critical next step for Dentsu Aegis Network’s ambition to grow a world-class Global creative and experience offering and idea-led practice with innovation and technology at its heart”, said Jean Lin, Global CEO, Creative, Dentsu Aegis Network.
“In this new world, business and brands need to differentiate with authenticity more than ever, and to create trust, consumers need to see and feel this behaviour across all brand touch points.
“The formation of dentsumcgarrybowen, together with the rich experience capabilities of sister agency Isobar, will enable Dentsu Aegis Network to deliver powerful global solutions for our clients through creative experiences at scale across the customer journey.”