Rescued UK retailer Debenhams has launches its first Christmas ad campaign under new owners boohoo.
The campaign focuses on the well-known high street brand’s new role as an online store or e-tailer.
“This Christmas, let Debenhams.com be the destination to deliver all your festive needs, directly to your door”, the campaign asks consumers as it launched the Debenhams.com Christmas ad on 7 November.
Debenhams at Christmas
The advert, narrated by a young girl and her father, focuses on the importance of togetherness.
Starting by reminiscing on the last year and special moments we’ve all missed out on, the video reminds its audience that in contrast, this year we have the chance to make magical memories with our loved ones.
Highlighting the small activities that make the festive season special, the advert encourages us to make this Christmas one to remember, as ‘this year being together is top of the list’.
The campaign features a family of all ages, highlighting the wide appeal that Debenhams.com’s Christmas offer has and can offer its customer.
From showcasing hundreds of brands’ gifting from Fashion, Beauty, and Home, alongside novelty and dedicated sets, all available at one destination, Debenhams.com has Christmas all wrapped up.
Featuring matching family pyjamas, Lancôme gift sets, novelty jumpers and sequin party wear, the advert shows the many different styles of Christmas celebrated by its UK customer base.
“This year, we welcomed Debenhams.com into the Boohoo family and it’s been an incredible journey so far, with the relaunch of the heritage department store”, said Carol Kane, Founder & Group Executive Director boohoo.
“We have launched the brand’s first campaign, to welcoming back Beauty Club. 2022 is looking to be a big year for us.
“For the first Christmas together, we want to highlight the importance of family and inclusivity, from the perceptive view of a child, throughout the pandemic.
“There is so much hope for this Christmas to be restored to normality, therefore we want to support our customers on this mission to make this year a Christmas like never before with Debenhams.com.”
Patrick Duggan, Head of Creative Debenhams.com, said: “The concept for this Christmas ad started whilst I was working from home, like many of us, surrounded by my family; my children doing homework, whilst I was on zoom calls.
“In the end, they all got involved, developing the idea and even writing the poem, which is what Debenhams.com is all about; we’re part of the family.
“It’s a very simple message really; kids have lost out on hugely important life moments that they can never get back, so make sure this Christmas is one they won’t ever forget.”