Design student Cameron Day posthumously wins JDO RAW 2021 award

cameron day, jdo raw 2021 winner - mediashotz

Cameron Day, a graphic design graduate from Denby Village in Derbyshire who tragically died from a Covid-related illness in August, has been named the winner of JDO RAW 2021.

A national design competition run by JDO, a leading brand, design and innovation agency, JDO RAW was established in 2013 to recognise and support the very best new design talent in the UK.

Cameron Day

“Cameron’s submission really stood out and he was chosen as the winner before we knew he was unwell with Covid” said JDO Principal and Group Creative Director, Ben Oates. 

“This award is testament to his exceptional talent and a creative spirit  that shone bright. Our heart goes out to his family and his friends at this most difficult of times.”

A  graphic design student at the University of Lincoln, Day graduated this year with the highest distinction – a First Class Honours degree.

“Cameron was an extremely talented student with huge potential and we are all devastated by his loss,” said, Jo Mansfield and Rhona Breeze-Lawlor, Lecturers at the University of Lincoln.

Winner - cameron day's plunge design - mediashotz
Winning design: Cameron Day’s Plunge product won the top prize.

“This award will exist as a tribute to his immense talent”.

The students who entered JDO RAW this year were set a brief asking them to ‘take an everyday item and make it stand out from the crowd’. 

Cameron chose to create a drain unblocking product – giving it the brand name ‘Plunge’ and delivering a really compelling piece of work with visual cues taken from pipework components

Cameron’s prize money will be donated to his JustGiving page set up by his sister (link below) and the winner’s trophy will be awarded to his lecturers to take pride of place at Lincoln University.

Money raised by the JustGiving page will be donated the to intensive Care Unit at Lincoln County Hospital, that looked after Day.

The page has already raised more than £3,400, way beyond its initial £1,500 target.

“It would have meant the world to Cameron to win this award,” said Cameron’s family. 

“We are so proud of him and everything he achieved”.