Sofas & Stuff, a British retailer in handcrafted, made-to-order furniture, is partnering with DAC, the international full-funnel media agency, in an effort to increase its marketing at local and national levels.
The retailer said the decision was driven by the agency’s ability to deliver integrated local and national strategies.
Sofas & Stuff said this was a critical requirement, as it aims to strengthen support for its showroom locations while expanding its digital footprint across the UK.
Sofas & Stuff brief
Initially focusing on paid search, DAC will lead a comprehensive campaign restructuring to better align with the brand’s core business objectives.
This includes enhancing efficiency through advanced bid strategies and defining the roles of marketing channels in driving both in-store visits and online conversions.
Bradley Walsh, Head of Digital Marketing at Sofas & Stuff, said: “As a business with a strong showroom footprint, we needed a partner who genuinely understands how national digital activity translates into local demand.”
“DAC demonstrated a clear grasp of how to balance performance at scale while still supporting our individual showrooms, which was a key factor in our decision to partner with them.”
Mike Fantis, VP, General Managing Partner at DAC, said: “Sofas & Stuff is a standout British brand with a strong sense of identity and a clear vision for growth.”
“We’re thrilled to help bring that vision to life through performance-driven, location-focused marketing strategies.”