DAC Group wins local SEO brief from Boots

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DAC Group has been appointed by Boots, the UK’s leading health and beauty retailer, to optimise its online branch listings and improve organic visibility for non-branded searches.

DAC, which is recognised by Forrester as one of the world’s most significant performance marketing agencies, has been tasked to deliver a full local SEO audit and optimisation of online listings for Boots’ retail and pharmaceutical operations.

Boots brief

With a strategic focus on local SEO, DAC is charged with improving the user journey by reducing the number of clicks required to find the information needed.

Working closely with Boots’ own SEO team, DAC will also optimise the UX of individual branch pages.

The partnership will also see Boots’ customer service team gain access to DAC Group’s reputation management platform that enables individual stores across the UK to actively engage with feedback from customer reviews, while seamlessly integrating SEO at a local branch level.

Mike Fantis, VP, managing partner of DAC Group UK, said: “It’s fantastic to work with such an established household brand.

“Our years of experience in local SEO means we’re in prime position to hit the ground running and increase store visibility as soon as possible; in fact we’ve already seen a 45% YoY increase in impressions for pharmacy listings and we’ve just scratched the surface.”