International media agency DAC has boosted its senior team with the appointment of Michael Maslona as Director of business development.
Working closely with VP managing partner Mike Fantis, Maslona will focus on driving new business opportunities and expanding DAC’s footprint in the UK and European markets.
Michael Maslona
An industry veteran with over 25 years’ experience in performance marketing and business development, Maslona brings a track record of securing major brands across multiple categories.
Prior to joining DAC, he served as sales director at Summit where he was responsible for new business growth across both the agency and tech divisions.
During his tenure the business secured some of the largest accounts in the agency’s history including Wickes and Tommee Tippee.
Maslona’s CV spans senior roles at Latitude Group (now Jellyfish) and Epiphany (now Jaywing) working with a portfolio of major brands that include Tesco, Walt Disney, Rightmove and Pandora.
Maslona said: “DAC has always stood out to me as a mature agency with a strong focus on ‘what’s next’ for clients.
“After over two decades in this industry, I believe DAC’s approach not only meets the current needs of businesses, but also positions them for future success.
“By integrating local optimisation into their overall USP of brand-to-local strategy, DAC drives truly incremental revenue growth. It’s an attractive offer and I’m pleased to join an international business that maintains such a forward-thinking mindset.”
Mike Fantis, VP Managing Partner, added: “Truth be told, I’ve been chasing Michael for quite some time. We first worked together nearly 20 years ago and I’ve always admired his ability to translate complex marketing challenges into tangible growth opportunities.
“What sets Michael apart is his experience in both media and business development, which means he truly understands a clients’ needs.
“Michael will be instrumental in our growth strategy as DAC continues to invest in developing and maintaining client relationships.”