Cybersmile and Ingenuity London announce PR partnership


Anti-cyberbullying charity Cybersmile and new business consultancy Ingenuity London have announced an official PR  partnership.

Cybersmile support

Ingenuity will provide the charity with strategic PR support in areas including thought leadership, research activities, media relations and corporate outreach for all activities in the UK.

Ingenuity worked closely with Cybersmile on the charity’s recent Banter of Bullying? campaign alongside Instagram. It supported its efforts to spark meaningful conversation among young people; and to educate internet users about the use and misuse of banter.

“When we heard Cybersmile were looking for PR support we were immediately keen to look at ways we could help”, Jessie McLaren Webb, Head of PR & Content, Ingenuity said.

“Cybersmile is an amazing organisation, making a real impact on such an important issue. We’re proud to be their PR partner in the UK.

“Things got off to an exciting start with the campaign alongside Instagram. We’re looking forward to working with them on more exciting projects in 2020.”

Ingenuity is a leading London PR and business development consultancy supporting both agencies and brand marketers.

Business relationships

With its effective model of creating business relationships between agencies, brands and technology companies, Ingenuity has become a go-to agency for many leading brands.

“Everybody at Cybersmile is incredibly grateful to Ingenuity for committing to help us further our mission through PR and media support”, said Dan Raisbeck, Co-founder, The Cybersmile Foundation.

“Ingenuity had a huge impact on our Banter or Bullying? campaign alongside Instagram last year. I have no doubt that they will have a huge impact on Cybersmile’s activities in 2020.”

In addition to enhancing Cybersmile’s media profile through conventional PR and media support for campaigns and activities, Ingenuity will also work to raise awareness of the charity’s support services among corporate stakeholders, governments and organisations.