Social-first creative and creator agency NewGen has announced a partnership with medical cannabis clinic, Curaleaf, to lead its influencer marketing programme for 2026.
The announcement comes following a two-stage pitch process over four weeks.
The partnership will build on Curaleaf’s continued success as the number one medicinal cannabis clinic in the UK.
Cureleaf brief
It aims to raise awareness of Curaleaf’s medical cannabis as the go-to prescription for treatment-resistant conditions like chronic pain and help reduce the stigma around the product to enable patients to get the support they need.
Kayla Kluver, Head of Marketing, Curaleaf said: “NewGen demonstrated a strong understanding of the complexities within our category and delivered an exciting yet responsible strategy for education and for addressing stigma.
“We needed a partner who would approach this space with care, and their energy, curiosity and collaborative approach made them the right fit for us.”
Sam Coleman, Managing Director for EMEA said:“The partnership between NewGen and Curaleaf signals what is set to be an exciting start to 2026.”
“We are thrilled to be the AOR for Curaleaf and look forward to the possibilities of working together.”
Curaleaf Clinic is one of the longest-running medical cannabis clinics in the UK and remains the highest-rated by regulators.
The company was founded by doctors, who believe in the potential of medical cannabis and are passionate about making it accessible to those who are eligible.
Curaleaf said its UK Medical Cannabis Registry is helping to shape the future of medical cannabis, improving prescribing practices, and increasing understanding of this important medicine.