We Are Social Amsterdam has created an influencer campaign with singer and influencer Wejdene to launch Crocs Mega Crush – the latest new product from Crocs, the American footwear company known for its foam clogs.
This campaign aims to embrace Crocs’ Come As You Are incentive; inviting everyone to feel comfortable to move however you feel you should, in your own shoes.
We Are Social’s solution has two parts: a social video featuring an influencer popular among the target young demographic and a user generated competition.
In the film directed by Tereza Mundilová, Wejdene – a young French singer who rose to fame aged just 16 in 2020 when her single ‘Anissa’ became a big hit on TikTok and other social media – is seen practising her dance moves in a studio with another dancer.
With the #CrocsMove challenge the brand invites the Crocs Nation and Wejdene’s followers to dance on their Crocs, share their moves and follow the IG from Crocs Europe – to win the entire Mega Crush collection of 2023.
The campaign’s aim is to create social buzz around the launch, build product awareness and social community growth.
It goes live on Instagram today (27 October) in Europe and the UK and will run until 1 December.
The Mega Crush Clog will be available to buy 27 October on www.crocs.com
The Crush Collection is available for purchase already on www.crocs.com.
Antonela Grippo at Crocs, said: “Our classic Crocs Crush has had a makeover and we couldn’t be more excited about it.
“That’s why we were thrilled when Wejdene, someone that really inspires others around the world to live the “come as you are” Crocs dream, was up for doing her thing in our brand new style, Crocs Mega Crush”.
Hester Haars, Executive Creative Director, said: “Introducing the boldest Crocs clog to date with dance, Wejdene, some pumping 90’ techno and Tereza Mundilová – what’s not to like! Crocs irony and sense of fashion culture fits our vision and we love working with this brand”.