Crisis, the national charity for people experiencing homelessness, has appointed adam&eveDDB to lead its 2022 Christmas mass awareness campaign, following a competitive pitch.
Crisis Christmas brief
Adam&eveDDB has been tasked with creating a big, strategic idea that drives fame and consideration to support the charity during its most important time of the year.
Christmas is a key moment for the charity as it has a significant opportunity to reach mass audiences for support, from new donors to fundraisers to volunteers.
Anna Shardlow, Head of Brand and Digital Engagement at Crisis, said: “We’re incredibly excited to be working with adam&eveDDB to shape our Christmas mass awareness campaign for 2022.
“For people experiencing homelessness, Christmas can be an incredibly difficult and isolating time of year.
“We need to shine a light on the challenges and day-to-day realities people without a home face and look forward to working with adam&eveDDB to highlight the important role Crisis plays in helping people leave homelessness behind for good.”
Tammy Einav, CEO at adam&eveDDB, added: “We have always admired the hugely important work that Crisis does and are excited to be able to help during one of their most important fundraising periods of the year.”
Crisis works directly with thousands of homeless people every year. it provides vital help so that people can rebuild their lives and are supported out of homelessness for good.
The charity offers one to one support, advice and courses for homeless people in 12 areas across England, Scotland and Wales.