Creative agency isobel produces ‘Yellow World’ for fuel brand Jet

jet yellow world by isobel - mediashotz

Creative agency isobel has created Yellow World,  a new campaign for JET, one of the UK’s leading fuel brands.

A series of short, stylised films designed to highlight the services JET provides for its customers, the campaign is a continuation of the successful Keep on Moving brand idea that launched last year.

Yellow slinky

A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. 

Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely.

“Unlike other much larger fuel brands, JET is intensely human, down-to-earth and real. So these films had to be made for real too”, said Ben Stump, Creative Director, isobel. 

“The result is some wonderfully tactile films that convey the JET brand values while bringing to life how JET do all they can to help their customers to ‘Keep on Moving’.”

The series of eight films will be rolled out over  the coming months and will feature across all major social media channels including: TikTok, Snapchat, YouTube and Instagram. The films will also play on SKY VOD.

“Delivering content with the potential to stand out in a saturated market is no mean feat”, said Áine Corkery, Manager, Brand, Phillips 66 Limited.

“And these quirky, intriguing films stand out for all the right reasons –  communicating the services we offer whilst showcasing the yellow and blue branding that has become synonymous with JET.”