The Centre for the Protection of National Infrastructure (CPNI) has launched a campaign to help employees return to work safely.
CPNI campaign for all
CPNI’s “clear, concise” visuals were produced primarily to meet its own workplace needs. However, recognising that many organisations may be in a similar situation, the campaign is available to everyone via its website.
The campaign was created by London-based creative agency AML Group. It includes digital and posters; uses clear, straightforward language; and bold typography set against two distinct colour routes, yellow and blue, that are key to the approach.
With the objective to deliver clear, concise, simple messaging central to the CPNI brief – AML has colour-coded the campaign with behavioural messaging depicted in yellow and directional messaging in blue.
The message provides information around key areas. This includes the need for frequent and thorough hygiene practices and guidelines around social distancing.
They aim is to give employees the information they need to feel confident and be safe in the workplace.
“Keeping everyone protected at work is the number one priority,” said a CPNI spokesperson.
“This distinctive campaign succinctly communicates a number of rules and behaviours – including correct social distancing and hygiene behaviours – that we will all need to adhere to as we negotiate a safe return to the workplace environment.
“Understanding and putting these rules and behaviours into action will be vital to the re-opening of the economy and the delivery of key services.”
Living campaign
The ‘living’ campaign will continue to be updated as new guidelines and information emerges and can be downloaded from the CPNI pubic website.
The toolkit includes:
- Step-by-step guidance on how to run and implement the campaign
- A suite of downloadable, editable print and digital posters
- Other materials that can be adapted and used within organisations/online
“The simplicity and directness of this campaign cuts through the noise” says Ian Henderson, CEO, AML Group.
“A clear, compelling, visually arresting campaign that will help to keep us all safe as we grapple with the challenges of a new workplace ‘normal’.”