COVID19 boosts next-day delivery service subs – DMA

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According to the Data & Marketing Association’s (DMA) latest research, over a third (37%) of consumers have subscribed to a paid next-day delivery service such as Amazon Prime – 9% more compared with two years ago.

Next-day delivery services

Customers’ interest in subscription-based buying has also seen an increase over the past year. In particular, customers bought toiletries and personal hygiene products (15%), clothes (15%), beauty and cleaning products (14%) and also alcohol (13%) via a monthly subscription – all notable increases on 12 months ago.

Next-day delivery subs -DMA “Coronavirus has altered many aspects of consumers’ behaviour, especially the need for a remote connection to engage with their favourite brands”, said Tim Bond, Head of Insight at the DMA.

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“Over the past 12 months, the idea of entering a high street or supermarket might have felt like a risk many people were unwilling to take. Therefore, more consumers have requested key household items and everything else to be delivered directly to their doorstep using premium courier services.”

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“Many businesses have been able to adjust their strategies and adapt, which will likely lead to a permanent rise in the availability and scope of subscription services in the future.”

In addition, half of consumers (53%) now have a paid media streaming subscription, up 6% from last year.

Furthermore, 29% have a paid subscription to a music streaming service (26% in 2019) and 17% have a paid subscription to an online or print newspaper (18% in 2019).