Could tearing up your brand’s roots really save your company?

Are you the only one holding on to your company’s roots and brand values? Is your marketing team clinging to goals and perceptions that how long since moved on? Hopefully not, but it’s common for brands to become stagnant, rooted in their ways and too set on a specific course, which restricts their ability to … Continue reading Could tearing up your brand’s roots really save your company?