Corsair takes off with new Business Class campaign


In the second wave of its campaign for Corsair promoting the comfort of its 180-degree reclining lie-flat business class seats, Australie.GAD has launched a new film, outdoor, and print campaign.

By the end of the year, all of Corsair’s aircraft will be Airbus A330neo planes, giving it one of the youngest and most environmentally-friendly fleets on the market.

Turning left with Corsair

The new aircraft ups the airline’s business class offer, featuring sleep-conducive reclinable seats that make the hours fly by.

While the campaign’s first installment, “Clouds”, released earlier this month focused on how quickly passengers will fall asleep, the second track, “Chrono“, builds on the principle that time flies when we’re deep asleep, with a focus on revised flight durations based on passengers’ perception when sleeping in the new, lie-flat seats. It’s not quite the return of the Concord but it might feel like it…

The campaign features three growing business destinations in Africa – Cotonou, Abidjan and Bamako – highlighting the extent of Corsair’s network with both short and long-haul flights for corporate and personal travel.

While with some of the airline’s competitors, a flight from Cotonou to Paris might take 7 hours, for Corsair business class passengers arriving well-rested, it will seem to have flown by in only 13 minutes.

In the same vein, a flight from Abdijan to Paris (8 hours) will go by in 16 minutes, and from Bamako (8+ hours) passengers will (seemingly) arrive in just 18 min.

This global campaign follows, Clouds, which focused on how quickly passengers will fall asleep once in place, and also includes TV, Outdoor, Press, DOOH, Social Media, and Digital.

Guillaume Paulus, Creative at Australie.GAD, said: “The disadvantage of long-haul flights is the journey time, which can be very long.

“But when you have comfortable seats in which you sleep well, it creates a new promise: Corsair’s long-haul flights go by much faster. That’s right, because when you sleep well, time passes more quickly.”

Jorge Carreno, Creative Director at Australie.GAD, said: “Our concept is based on the simple insight that everyone has experienced: when you sleep ( well ), it feels shorter.

“The images that Marc Da Cunha and his creative team have crafted perfectly captures the idea, travellers who look as though they were in bed.”