CoppaFeel! engages adam&eveDDB to drive awareness of breast cancer in young people

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CoppaFeel!, the breast cancer awareness charity, has appointed adam&eveDDB to produce a series of work aimed at getting breast cancer and the charity! on the radars of young people.

Selected without pitch, adam&eveDDB will work with CoppaFeel! on a pro-bono basis to develop campaigns that challenge perceptions and drive relevance of breast cancer in young people, because breast cancer doesn’t discriminate against age.

CoppaFeel! breast cancer awareness

Increasing awareness of the importance of regular checking, the campaigns will support the charity’s overall mission to get every 18-24 year old checking their chest, because when diagnosed early, breast cancer treatments are more effective and survival rates are higher.

Paula Hochberg, Creative Director at adam&eveDDB said: “CoppaFeel! is doing an amazing job at educating young people about breast cancer, showing them how to check, and informing them that the disease doesn’t just affect women over 50.

“We’re excited to partner with their team to create bold and emotional campaigns that continue to spread this message and drive meaningful impact.”

Martine O’Donnell, Marketing Director at CoppaFeel!, said: It’s an exciting time of evolution for CoppaFeel! and we’re thrilled to be working with the creative powerhouse adam&eveDDB as we continue our mission of reaching young people with our life saving message.