Converge, an independent Demand-side Platform (DSP) powered by agentic AI, has today appointed Julian Carter as Sales Director, UK, as it expands its presence beyond Ireland into the UK.
Julian Carter
Based in Manchester, Carter will report to Converge CRO, Mark James, and work closely with the leadership team. He will be responsible for forging partnerships with agencies and advertisers that are best placed to benefit from Converge’s AI-driven platform.
In addition he will work on product positioning in the UK marketplace.
Carter brings over 20 years of experience across media, advertising, and technology, with a strong track record of leading teams and driving commercial growth.
He has held senior leadership roles across Immersive Tech, Audio, Digital, and Out-of-Home, working closely with both regional and national agencies.
Most recently, he served as Commercial Director at programmatic trade desk AudioAdPro, following a successful stint as Sales Director at Aircards, where he oversaw a global team and helped achieve 40% revenue growth in just six months.
“Julian’s appointment is an important step for our UK growth journey,” said Mark James, CRO at Converge.
“His experience, expertise and deep understanding of the agency landscape along with his track record in launching and scaling businesses make him a great fit. We’re excited to have him join the team at a pivotal time as we continue to build our platform that enables independent agencies to compete on a level playing field.”
Carter added: “Converge has been hugely successful in Ireland, so I’m excited to be helping replicate that in the UK.
“I’m looking forward to helping independent-minded agencies boost efficiency, close performance gaps, and simplify media trading with transparent, results-driven solutions.”