ControlV.Exposed inks strategic partnership with Nokia

Challenger agency ControlV.Exposed has announced a strategic partnership with Finnish tech giant Nokia.

CvE, which is owned by US-based marketing services firm Goodway Group, said it will work with HMD Global, the home of Nokia phones, to provide strategic advice around transformational and data-driven approaches to the way the company approaches and runs its global media activity.

ControlV.Exposed thrilled

“We’re thrilled to be working on such an innovative project in partnership with the team behind Nokia phones, and excited to help the company reach more people with their range of Android smartphones and feature phones”, said Paul Frampton, President International, CvE.

“It’s very exciting to be working to support the company’s rapid global growth and help them leverage tech and data to propel that growth.

“As our model combines the best of a consultancy, media expertise and engineering and we have worked remotely since launch, we have been able to spend less time adjusting and more time supporting the transformation that COVID-19 necessitates for brands.”

Commenting on the partnership Stephen Taylor, Global CMO, says “CvE is helping us in our marketing transformation journey towards being a best in class global, digital buying organisation and bringing new thinking and innovation to the table.”

CvE said it launched in Europe in 2019 at a time when the traditional agency model was already under threat as most of the growth was coming from digital.

As a result, the consultancy has the proven expertise needed in order to help international brands grow in new markets.

The firm said this is why it is ideally suited to work with the team behind Nokia phones to evolve the company’s operating model to fit the ‘new world’ through a smarter and data-driven approach.