Content studio Happy Finish signs two-year deal with Marks & Spencer

m&s partners with CGI house happy finish - mediashotz

Creative technology and content production studio Happy Finish has announced a new two-year strategic partnership with iconic British retailer, Marks & Spencer.

Happy Finish and M&S

The tie-up will see the studio establish and implement a new roadmap for rich customer experiences and content creation for M&S Home (which has been identified as a business opportunity for M&S).

The HF studio team will be charged with using a digital approach to solve challenges around displaying hidden innovations for all products, deploying augmented reality for product visualisation and creating scalable imagery across all Furniture & Upholstery areas.

Moreover, the content studio said the partnership is designed to enable M&S to deliver richer lifestyle content using CGI. 

The award-winning skills of the studio will be utilised to showcase the products in a realistic form and to continuously evolve and reflect growing customer expectations right across the customer omni-channel journey.

“This partnership is the perfect opportunity for Happy Finish to utilise our core competencies in digital asset creation and immersive experiences to maximum effect”, said Mirko Scolari, CEO at Happy Finish. 

“It’s brilliant to be working with such an iconic, forward-thinking business to deliver cutting-edge immersive experiences as part of the evolution of retail.”

Stuart Stiles, Head of Digital Content, M&S.com said: “Improving the online customer experience is a crucial part of reshaping M&S. 

“We’re excited to be partnering with Happy Finish to push the boundaries of immersive experiences and to really show off the style, value and quality of our products across all digital channels. 

“Working with Happy Finish allows us to be at the forefront in adopting creative technologies which merge the physical with digital as we focus on maximising our omni-channel advantage.”

HF is a content studio that works at the “intersection of content design, emerging tech and immersive storytelling”.

It counts Bentley, Dyson, Netflix and Nike among its global clients.