Content creators thriving amid lockdown via subscription services

content creators on supapass

Content creators have been raking it in during lockdown as they turned to use subscription services to engage with fans.

That’s according to all-in-one website and app creation platform SupaPass, which revealed that during the first lockdown it helped businesses earn between 25%-1200% more.

At a time where the economy is suffering, where advertising revenues have been hard hit and UK GDP contracted massively, creators across the board are looking into how they can continue to generate revenue and better monetize their content.

In the arts sector, it has been particularly tough as venues remain closed and live events have been forced to switch to online. This has proven to be incredibly beneficial to online creators who are looking at expanding on what they do in their digital space. This means trying out various new ways to reach audiences as well as giving their content a shakeup, with such resources as knowing which is the best way to Download royalty-free music for when they stream, as well as adopting new video editing techniques that bring more appeal, they are able to build upon what they already have.

Content creators and Supapass

SupaPass said its technology has helped entrepreneurs and creators get paid and transition their business and customers online quickly during the first lockdown.

Th company has worked closely with businesses and creators to provide new opportunities for revenue growth, identifying that subscription-based services serving content to their audience can thrive even in the most difficult of economic circumstances.

When looking at the first three months of lockdown compared to the previous period, SupaPass’ clients ‘The Arts Channel’, a Netflix-style platform for Arts and Culture founded by film director Tony Britten (who composed the “Champions League” theme music), saw a 278% revenue increase, and ‘Motivational Life, a wellness meditation app founded by celebrity hypnotherapist Joel Thielke (who created Bravo TV’s The Millionaire Matchmaker), saw a 630% revenue increase.

Grammy winner Imogen Heap

Supapass cited Grammy Award-winning musician Imogen Heap, who recorded more than tenfold increase in revenue from her own subscription service during the coronavirus pandemic.

Hosted by the SupaPass website and app building software, Imogen’s “Heapster” superfans are able to access her VIP content at any price point, ranging from 2 to 250.

This content includes around 500 tracks and videos to stream, including unreleased content, exclusive blogs, ‘making ofs’ and private listening parties.

“During lockdown I rekindled the connection with many fans through my and am so grateful”, Heap said.

Imogen Heap
Reconnecting with fans: Grammy winner Imogen Heap won financial and emotional support via her app.

“Lots of demos being shared and thoughts, insights and discussions held that have no place in the wider public domain.

“The subscriptions have helped go toward the huge lack of income due to theatres being shut but more than the money, has been the emotional support and encouragement that I’ve experienced over the last half a year from the Heapsters, who’s friendships are also flourishing across the globe with one another.”

Helping events move online

SupaPass has also been helping events, from large conferences to smaller workshops, to move online, giving them a powerful “Watch Again” App, making it easy to share private content after the event solving the challenges around cumbersome files, emails and access.

The Podfest Conference received a Guinness World Record for “the most podcasters to attend a virtual conference” and SupaPass made their “Watch Again” app to help them grow their community and membership all year round.

The CEO of SupaPass Juliana Meyer said:

“Coinciding with the global move to content streaming and subscription services, creators that have doubled down on creating a specific destination online where they can own 100% of their revenue, and build a direct relationship with their audience on their own website and app have seen considerable success.

“By building a platform that allows any content creator to launch their own Netflix-style app and website instantly, we have given a range of businesses and entrepreneurs across Podcasting, Conferences & Events, Fitness & Wellbeing, Music, TV & Film, Charities and Online Training the opportunity to better monetise their content and connect with their audiences during this difficult time.”

Cash raising

SupaPass has raised $3.5m of investment and has been using those funds to build a product that is helping businesses survive and thrive during the pandemic.

As part of this initiative, SupaPass is also launching a ‘Bounce Back Scheme’ for any individuals who are currently unemployed, granting them free access to the web product to help them get back on their feet.