Comment: IAB UK on new UK GDPR bill

uk-gdpr-Image by www_slon_pics from Pixabay

Britain’s version of the GDPR data laws to cut down pointless paperwork for businesses and reduce annoying cookie pops-up were introduced by the Government in Parliament on Wednesday.

UK version of GDPR

The Data Protection and Digital Information Bill was first introduced last Summer and paused in September 2022 so ministers could engage in a co-design process with business leaders and data experts – ensuring that the new regime built on the UK’s high standards for data protection and privacy, and seeks to ensure data adequacy while moving away from the ‘one-size-fits-all’ approach of European Union’s GDPR.

“Data is fundamental to fuelling economic growth in all areas of society from unlocking medical breakthroughs to helping people travel, manage their finances and shop online”, the Government wrote in a statement.

It is vital to the development and use of innovative technologies such as artificial intelligence.

Data-driven trade generated 85 per cent of the UK’s total service exports and contributed an estimated £259 billion for the economy in 2021.

IAB UK comments

Christie-Dennehy-Neil-IAB-UKCommenting on the bill’s return to Parliament, Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, IAB UK, said: “As the Data Protection & Digital Information Bill returns to Parliament, we urge the Government to seize the opportunity it creates to improve people’s online experience by extending cookie consent exemptions to advertising measurement and analytics, which are necessary, non-intrusive functions.

“This would achieve the risk-based and proportionate approach to cookie consent that the Government wants. In its current form, the Bill doesn’t make the most of this opportunity for meaningful change.

“The Bill also continues to cause concern for the digital ad industry about how future changes to cookie consent mechanisms will be developed and implemented.

“Appropriate checks and balances need to be in place to ensure that such changes will actually improve the user experience, avoid the risk of negative impacts on competition in the market, and protect the viability of the ad-funded business model our open web relies on.”