Heathrow Airport has banned airlines from selling more tickets as it can’t process the huge numbers arriving at the airport.
The shock move has laid bare just how difficult it is to return to normal service levels after the global pandemic and multiple lockdowns.
With little sign of a solution on the horizon, the chaotic situation at Britain’s airports, combined with the lingering COVID risk and more economic turmoil ahead, the importance of data has regained prominence, as Harriet Durnford-Smith, CMO at Adverity, explains…
“This is where data is going to come into its own.
“Data-driven marketing departments with access to real-time data are the ones who are going to be able to adjust quickly and succeed.
“Let’s face it – with COVID, and now looming recession, the world is becoming increasingly unpredictable and businesses have to arm themselves as best they can – and in this day and age, that’s effective, reliable, real-time data.”