Comedian Tom Allen to host Product of the Year Awards 2024


Much-loved comedian Tom Allen will host this year’s Product of the Year Awards ceremony to be held at Quaglino’s in London’s West End – on Wednesday 24 January.

Tom Allen hosts POY 2024

Allen is a multi award-winnng British comedian who has appeared on everything from The Apprentice to the Great British Bake Off.

He’s a perfect fit for the Product of the Year, which has been shining a sparkling light on the very best product innovation for 20 years, and unlike other awards, lets the public decide.

Each year 10,000 UK consumers vote for their favourite products – with the winners earning the right to feature the iconic Product of the Year logo.

Over the past two decades, Product of the Year has championed a number of innovative products that have become staples in many UK homes.

Mattresses in a box, the upside down Heinz ketchup bottle, Weetabix On The Go Breakfast Drink and tubeless Kitchen and toilet rolls are just a few examples, among hundreds, that have won Product of the Year awards.

This year’s winners will be announced at an awards ceremony at Quaglino’s – London’s legendary venue that has, over the years, hosted many of the world’s most-famous faces including: Angelina Jolie, Judy Garland and Princess Margaret.

The Product of the Year 2024 winning products will be published on Thursday 25 January.