Co:collective boosts team with senior new hire and promotions

co_collective hires

New York agency co:collective has hired industry-leading organisational development consultant Derek Newberry to become a lead strategist in its Organisation and Culture Design practice. 

Co:collective new hire

At co:, Newberry (right, main photo) will partner with Head of Organisation and Culture Design, Kit Krugman, to help clients define the future of work and build purpose driven cultures. 

Newberry joins co:collective from the Boston Consulting Group where he spearheaded the cultural change and leadership development efforts of Fortune 500 clients undergoing large scale transformations.

A recognised thought leader in the field, he has been an executive educator at the Wharton School, and is co-author of the forthcoming book The Culture Puzzle, a guide to building resilient organisations.

“We’re thrilled to add Derek to the team”, Krugman said. “Not only does he bring a wealth of experience in culture and capability building programs and transformation, his background in cultural and organisational anthropology perfectly complements co:’s emphasis on using the power of story to drive action and real lasting change in organisations.”

Internal promotions

In a further boost to the management lineup, co:collective has promoted Jamie Hall (centre, main photo), former Group Director, to Head of Client Engagement. 

The firm also said that Amanda Ginzburg (left main photo), its former Head of Marketing, has been promoted to Head of Growth.

Hall will now lead the client engagement discipline at the consultancy, overseeing all client relationships, organic growth, and the growth of the department. 

He has worked at co: for four years and has led strategy and business transformation initiatives for brands including LinkedIn, Google, The New York Times and the ACLU. 

Hall brings nearly 15 years of experience in the brand strategy, creative agency and experiential industries to her new role.

Biz development and growth

Ginzburg will now be responsible for overseeing all of business development and growth, in addition to continuing to lead marketing.

She has been with co:collective for over four years and was previously responsible for building the co: brand across its brand strategy, experience design, organisation and culture design and content design practices. 

She led the consultancy to new business wins during the pandemic through the creation of new offerings and products designed to meet the changing marketplace.

Both will report to co:collective’s co-founder and co-CEO Rosemarie Ryan. 

“In their roles overseeing existing clients and new growth, Jamie and Amanda have been pivotal in putting us on track for our best Q1 in years”, Ryan said. 

“We couldn’t be more excited about our plans for future growth with the current leadership team in place. ”