Digital agency Organic has appointed Clare McCombe as the agency’s new Senior Paid Media and Analytics Consultant.
She has joined from Riverford Organic Farmers, where she was the Campaign Marketing Manager.
She will be working into Organic’s General Manager Charlie Lycett-Smith.
Her new role will include helping deliver paid media insight, strategy and campaigns for Organic clients. She’ll also support the agency’s revenue growth; working alongside the new business team to produce and execute a paid media strategy.
Her hire will help bolster the agency’s paid team. Key responsibilities include focusing on client management, reviewing and making strategic recommendations on Google Analytic platforms for clients. She will also manage the paid media and analytics team.
In her previous role at Riverford she was in charge of the execution, development and delivery of numerous campaigns. McCombe also has experience in the FMCG, property and pet sectors; having worked at Coast and Country Cottages and HRA Food and Drink.
“I can’t wait to get stuck into my new role”, McCombe said. “Working brand side for the past six and a half years means I understand exactly what brands look for in an agency.
“I hope to meet these needs for Organic’s clients, whilst going above and beyond to help deliver paid media insight, strategy and campaigns.”
“2020 has been a year of growth for Organic so far”, said Organic MD, Ben Scoggins.
“The ongoing and evolving Covid-19 situation mean times are extremely tough for the industry at the moment.
“It’s never been more important to continue to invest in expanding and upskilling teams where possible, which is why we’re excited for of Clare to join the paid team and look forward to seeing what she can bring to the agency.”