Cineworld launches Feel Unlimited membership campaign by Warren Fu

cineworld popcorn divingboard

Cineworld is releasing a brand-new campaign to promote its Unlimited membership, with adverts directed by music video director Warren Fu.

The new campaign focuses on the world of unlimited possibilities that a Cineworld Unlimited card can afford you, with a series of three unique idents. 

Each spot will be shown on the big screen, online and on VOD.

Cineworld unlimited

Cineworld engaged its full-service creative agency, TWELVE, to produce this campaign, working alongside Partizan Entertainment, which enlisted acclaimed music director Warren Fu from its coveted roster. 

Fu is known for his work with the likes of Daft Punk, The Weeknd, The Strokes, The Killers, Snoop Dogg, Dua Lipa and more.

With a strikingly iconic visual style, Fu used surrealistic elements to construct a world of unlimited possibilities – a space without walls, featuring a sky-high pick n’ mix tower, a giant ICEE fountain, a popcorn diving board, and a magical wheel of fortune, where with a prize of unlimited movie, everyone who spins is always a winner.

The Unlimited program empowers cinema goers to watch as many films as they like, as many times as they like, from only £9.99/month. 

The Unlimited offering does not stop there though, it also comes with 10% off snacks and drinks, plus a free tastecard, as well as access to advance screenings of upcoming releases and much more.

Warren Fu, Director, commented: “Going to the cinema is such a wonderful, communal tradition, and a vital part of our culture. 

“I’m honoured to have collaborated with Cineworld in creating these films that celebrate that experience.”

Casey Cohen, Head of Marketing at Cineworld added “When you take out a Cineworld Unlimited card you feel unlimited, yourself. 

“The cinema is your playground – there are no boundaries or limits, and everything feels possible. With this campaign, we aimed to visualize the transition from everyday reality to the magical. 

“It was an honour to work with the genius mind of Warren Fu, someone who I’ve admired from afar for a long time for

his work directing seminal music videos and designing iconic album covers for Daft Punk and Julian Casablancas.”

Melissa Vodegel Matzen, Managing Director at TWELVE, said: “We have had the pleasure of working with Cineworld for a number of years and this is without doubt the most epic approach to telling the story of the original and best cinema membership card. 

“After what has been a tough time for the cinema industry it’s a joy to make our communications as uplifting and entertaining as the Cineworld experience.”

The campaign will run throughout the year across all screens at Cineworld cinemas from February 2022.