Christmas ads prove a massive draw for brand page views – Taboola

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With Christmas ads now live on our screens, global AI adtech firm Taboola has been analysing how the ads have impacted each brands’ page views in the first week of launching. 

Unsurprisingly, retailer John Lewis scored highly since its ad went live on 4 November.

Taboola also analysed page view changes following the launch of Christmas ads by Boots, M&S and Aldi.

According to the findings by Taboola, Christmas ads have a huge impact on traffic to the websites of brands and the actors, characters and music involved. 

Numbers alert – there are a lot of figures below, but let’s dive into the numbers for some of the high street’s best known brands.

John Lewis

On 4 November, articles including the term “John Lewis” received 652,620 page views on the Taboola network. 

For comparison, the same time on the previous week, there were 143,480 page views to the term.

Of the 652,620 page views on the day the ad was released, 450,000 were to articles that also contained the term “Christmas”, accounting for 69% of traffic.

“Electric Dreams”, the song from the advert, has received 40K page views since the ad was released.

Boots 

On 4 November, articles including the term “Boots” received 50,490 page views on the Taboola network. 

For comparison, the same time on the previous week, there were 3,720 page views to the term.

Of the 50,490 page views on the day the ad was released, 15,330 were to articles that also contained the term “Christmas”, accounting for 30% of traffic.

M&S 

Marks & Spencer launched two ads on 4 November, one for its fashion division and the other for its food products. Articles including the term “Marks & Spencer” received 120,990 page views on the Taboola network. 

For comparison, the same time on the week before, there were 17,320 page views to the term.

Of the 120,990 page views on the day the ad was released, 81,000 were to articles that also contained the term “Christmas”, accounting for 67% of traffic.

Percy Pig, the star of the food ad, saw a spike in traffic on the day the ad was released, with 152,380 page views that day.

Tom Holland, who voices Percy Pig, also saw an increase in traffic, with 151,660 page views on release day (compared to 790 on the same day in the previous week), 101,020 of them to articles also containing the term “Marks & Spencer” (67%).

Dawn French, the star of the fashion ad, also saw an increase in interest, with 89,090 page views on the day of release.

Aldi 

Aldi released its teaser ad on 6 November and articles including the term “Aldi” received 942,700 page views on the Taboola network. For comparison, the same time on the week previous, there were 35,310 page views to the term.

Despite not being the star of the teaser ad, Kevin the Carrot saw a spike in traffic, generating 103,480 page views on release day.