Christina Aguilera Fragrances turns to Kubbco to build brand presence


Social media specialist Kubbco has won the social media account for Christina Aguilera Fragrances following a competitive pitch, having been awarded a yearly retainer contract with the perfume brand which includes social media strategy, production, and community management.

Christina Aguilera Fragrances

Kubbco’s brief includes creating engaging content that immerses fans in Christina Aguilera’s world, building brand presence, creating a deep connection with the audience, and strengthening brand loyalty.

It has also been tasked with promoting active interaction with existing followers, approaching 100k on Facebook and 10k on Instagram.

Having been approached directly by the client, Kubbco’s first work for the brand will go live in June across Instagram and TikTok in Germany, Austria, and Switzerland.

Franziska Pernegger, Brand Manager at Elizabeth Arden, said: “This is truly exciting and we are overly happy to work with such an inspiring and driven team like Kubbco.”

Emils Lukasevics, Chief Creative Officer at Kubbco, added: “The legacy brand nostalgia and the engagement that comes along with it is a great combo to work with.”

Chris Kubbernus, Kubbco CEO, said: “Our goal with Christina Aguilera Fragrances and Revlon will be to bring new and impactful social content to their channels.

“To set a new direction and to deliver what fans have been waiting for – accessible, authentic content that feels fresh and personal.”

Christina Aguilera Fragrances was founded in 2007 and has been owned by Elizabeth Arden and Revlon since 2016. Products include fragrances such as Signature, Defintion, and Xtina.

Kubbco’s award-winning global agency of social media natives scales brands using social data insights and the power of creativity, driving business value through bold thinking.

Its campaigns have reached over 12 billion people; increasing sales, brand awareness, and consideration worldwide.