Chicago Town hands UK media creative and strategy brief to Quiet Storm


Creative agency Quiet Storm has won the UK advertising account for frozen pizza brand, Chicago Town.

The win follows a pitch against undisclosed agencies. The account was previously handled by IMA/HOME (Leeds).

Chicago Town brief

Chicago Town called the pitch, overseen by Creative Brief, to find a creative agency with a strong strategic leadership capability that could take the brand to the next level of growth.

The brand took a non-traditional approach to the process, holding collaborative workshops instead of straight pitches, resulting in a co-created brief.

The new creative work from Quiet Storm will launch in spring 2024.

Previous Masterbrand campaigns for Chicago Town focused on delivering a real taste of Chicago positioning accompanied by Frank Sinatra’s ‘My Kind of Town’ alongside a product-focused approach making pizza the hero – using close-ups of bubbling cheese and pizza toppings.

Rachel Bradshaw, Marketing Manager at Chicago Town, said: “The team at Quiet Storm impressed us throughout the pitch process with their enthusiasm for the brand and their belief in our potential for even greater future growth.

“We look forward to evolving the brand’s creative strategy and are excited to kickstart this partnership.”

Rania Robinson, Chief Executive at Quiet Storm, added: “Chicago Town is a much-loved brand, and despite being the market leader, the marketing team see huge potential for even more growth and have set ambitious targets to reach.

“We look forward to helping the brand team achieve this.”

Chicago Town launched a raft of new product innovations in autumn last year, including introducing premium ranges to improve choice and fulfil more moments for their pizza-loving audience.

The brand consistently supports the brand via national multichannel campaigns, the latest of which was in the first quarter of this year titled, ‘Who Knew?’.