Chessington World of Adventures launches ‘We’ve Got It’ campaign

CHESSINGTON

Global creative agency Creature London has launched “We’ve Got It”, a new comms platform and 360 campaign for Chessington World of Adventures, part of Merlin Entertainments Group.

Chessington campaign

The campaign, which launched 1 July 2024, aims to put Chessington World of Adventures in the spotlight, strengthening the park’s image with young families by showcasing the unique breadth of offer and IP attractions available, as well as the on-site accommodation and short breaks offering.

Playing on the power of kids’ imaginations, the campaign’s creative centrepiece is an “invisible rollercoaster” that sweeps a family off their feet as they enter the park.

Directed by Aidan Gibbons and produced by Not Just Any, the campaign uses a combination of live action, drone footage and CGI to bring to life the idea that “Whatever fun you can dream up, Chessington World of Adventures – We’ve got it!”.

The campaign will run across TV, VOD, YouTube, social media and other channels over the summer, with a Halloween adaptation planned for October.

Steve Dodd & Josh Dando, Creative Directors at Creature London said: “Having a healthy brood of young kids between us, it was a joy to put ourselves in their minds to develop this wonderful campaign! And what better thing to dream up for the best day out – one only Chessington can offer – than your very own invisible rollercoaster?

“The weather may have been against us, but the giraffes’ professionalism shone through, and the Chessington team and Not Just Any were the perfect partners to help us bring the whole vision to life, and we can’t wait for viewers to take a ride.”

Nick Bevan, Marketing Director at Chessington World of Adventures said: “At Chessington World of Adventures, you can immerse yourself in worlds that spark the imagination – whether that’s stepping into the pages of a Julia Donaldson book or riding the world’s first and only Jumanji rollercoaster.

“We wanted a campaign that speaks to this unique breadth of offer, showing how a visit can bring the whole family together to create unforgettable memories, and We’ve Got It does that in spades.”