Cheil ranked No. 1 Asian global network in WARC Creative 100


Cheil Worldwide has been ranked No.1 Asian global network in the WARC Creative 100 rankings for 2024, after leaping seven places ahead of Asia’s largest global network, Dentsu.

Cheil Worldwide also secured No. 2 ranking for creative Independent network (just behind W+K), and No. 12 overall in the world.

The accolade is a testament to the company’s extraordinary success globally through its industry-leading and innovative creative work.

Cheil campaigns

Key campaigns contributing to Cheil Worldwide’s success include: Samsung ‘Unfear’ (Spain), using advanced AI to suppress antagonistic sounds for people with autism; Korean National Police Association ‘Knock Knock’ (South Korea), the silent emergency call solution for victims of domestic abuse, which was ranked 4th most awarded campaign globally in WARC Creative 100; and Breast Cancer Now ‘The Chat’, the pioneering WhatsApp-based drama series to get British women talking about breast cancer.

Also contributing were: Samsung’s ‘Quest For Dyslexia’ (China), which hacked the biggest adventure game of the year to detect signs of dyslexia in Chinese children; and All AccessCL ‘Somos 5,000’ (Chile), which used voice AI to create a hit song from the unreleased lyrics of national hero Victor Jara.

With creative work from 9 different offices contributing to Cheil Worldwide’s WARC ranking, the network’s creative capabilities are continuing to expand globally, and the result is thanks to Cheil’s talented and hardworking teams worldwide.

Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, said: “I’m as proud that Cheil’s leading the charge from Asia as I am to see x9 offices from across the Cheil WW network contribute to our WARC success.

“It’s testimony to Cheil’s unique creative development program, our creative focus on mobile, AI, brand experience and innovation and the fact we love nothing more than to grow clients’ business through ideas that move.”