Jungle Creations has appointed Charley Sutton from Barcroft Studios as Head of Development of its original programming and branded content division, Jungle Studios.
She’ll oversee the development of premium social-first content formats for its portfolio of media brands, the firm said.
Working closely with Jungle Studios’ Head of Branded Creative, Molly Tappin, and Head of Social Programming, Adam Park, Sutton will be responsible for developing the editorial slate for Jungle’s media brands VT, Twisted, Four Nine, Level Fitness, Craft Factory and Lovimals, which collectively have over 125 million followers across social platforms.
Sutton will develop content formats that will live across a range of platforms including Facebook, Instagram and YouTube, with a central focus on Jungle’s rapidly growing Snapchat programming.
Launched in January and led by Programming Director, Katie Horswell, Jungle Studios is Jungle’s hub of creative solutions and production, creating original content series for Jungle’s media brands.
Jungle Studios’ award-winning team also offer client services across creative, strategy and production and since launching have secured campaigns with the likes of Mars Wrigley, Fruitella, Oreo, and Pace Foods.
Formerly Series Producer at Barcroft Studios, Sutton oversaw the launch of new shows, leading series development, casting, production, edits and publishing.
Prior to this, as Barcroft’s Deputy Head of Editorial, Sutton was integral to launching two of the company’s biggest shows – ‘Love Don’t Judge’ and ‘Brand New Me’.
Sutton commented on her appointment: “I’m thrilled to be joining the talented team at Jungle. It’s inspiring how they’ve continually found new and innovative ways to connect their wildly popular media brands with global audiences through quality digital content.
“This feels like a progressive time in the company’s growth and I’m looking forward to playing a part in taking it to the next level.”
Katie Horswell, Programming Director at Jungle Creations, said: “We’re so excited about Charley joining us and bringing her gold-dust knowledge and expertise to Jungle Creations.
“It’s a fantastic opportunity for us to build out our current offering and add plenty more new and exciting cross platform developments.”
Sutton’s appointment follows that of Sarah Rangreji, formerly of OMD and News UK, who joined Jungle Studios earlier this year as Lead Strategist to help shape the creative output of the branded content arm of Jungle Studios, using audience and content insights.