Channel 4 has issued a call-out for digital content aimed at teens aged 13-16 years-old.
The content will be showcased across the channel’s social media platforms over the coming year.
Fresh new content
The content will give a platform to fresh, unheard voices from across the country. At least 50% of the spend for the project will be allocated to commissions that are BAME and nations and regions led.
Channel 4’s trusted brand values will be at the heart of the content; with a commitment to be innovative and distinctive, with a mix of light and serious, funny and entertaining; as well as delving into personal and thought-provoking themes. Parents may be concerned about the type of content that their children are exposed to. In situations like these, you may want to review internet security tips to understand how to teach the kids about using the internet’s benefits properly.
The ideas sought could range from 1-10 minutes, something longer or somewhere in between; as long as it really packs a punch.
The initiative will be overseen by Controller of E4, Karl Warner and managed by Digital Commissioning Executive, Navi Lamba.
“We want new talent, exciting ideas and relatable themes to engage with the younger generation by reflecting their lives and things they care about”, Lamba said.
“Content that is for them, not just about them. We want important, clever or world-changing stuff for teens, in a way that doesn’t take itself too seriously.”
The full brief, along with the deadline for submissions, can be found here.
The call out is part of Channel 4’s ongoing strategy to supercharge its impact with young people and accelerate its digital presence, ensuring that a new generation of viewers who watch an increasing amount of video content on social platforms develop a continuing relationship with the Channel 4 brand.
This brief comes on the back of the success of the Channel 4’s two other recently launched digital strands – Original Comedy from Channel 4 and online factual strand, True Stories.