Channel 4 Sales launches Clarins skincare campaign with Liv Bentley

Channel-4-Clarins

Channel 4 Sales has formed a creative partnership, debuting today (1 March), with beauty brand Clarins, Your Skin Doesn’t Need The Drama, to showcase Clarins’ new Multi-Active Day & Night products.

Clarins – Made in Chelsea

The short-form campaign, featuring Made in Chelsea star Liv Bentley and directed by Margot Bowman will run until mid-April.

The creative was led in-house by Tahiera Overmeyer, and the collaboration underlines Channel 4 Sales’ Creative team as one of the most innovative sales partners to help brands boost reach.

According to Channel 4, the aim of this campaign is to create a beauty ad that feels like a piece of Channel 4 drama — from the acting to the playful camerawork.

We see a make-up artist having a soothing skincare moment with Clarins in the midst of a busy Channel 4 shoot. Displaying its effectiveness, she is lost in the complete calm of her skincare routine amongst the commotion of the busy set.

Attempting to interrupt the make-up artist mid-routine, Liv receives some harsh words and skincare advice, bringing some Made In Chelsea drama behind the scenes.

By leveraging a TV show that is loved for its drama, Channel 4 positions the Clarins Multi-Active range as a way to find calm among the chaos.

Channel 4 will contextually schedule the ad around Made In Chelsea and other drama and reality shows where we know the Clarins audience are likely to be viewing.

Sophie Lloyd, Creative Leader, Channel 4 Sales, said: “With younger audiences becoming increasingly engaged in skincare, it makes sense to combine Clarins’ celebrated beauty range with our creative expertise in content that delivers a measurable and mood-enhancing campaign.”

The campaign was produced by Channel 4 with support from Sassy Films in collaboration with media agency Spark Foundry and SPP Media.

Lorraine Barnett, Marketing Director at Clarins UK said: “We are so excited to be working with Channel 4 on this launch.

“We believe the products are perfect for the Channel 4 viewer who we know lead increasing stressful lives, and are looking to de-stress through indulging in a little drama!

“We can’t wait to bring the product benefits to life in a funny, relatable way.”