Channel 4 Sales courts Even for W and Dave sponsorship


Channel 4 Sales continues to grow its reputation as an innovative sales partner for platforms and broadcasters – securing single parent dating app Even, as sponsor of programming across UKTV channels W and Dave.

Even sponsors W and Dave

Starting from April 2024, ‘Unmissable Moments’ covers sponsorship of the W schedule including Dating With My Mates, One Born Every Minute and The Millionaire Matchmaker.

Brokered by Havas Play, the sponsorship will also feature on entertainment channel Dave across Storage Hunters, Pointless, Would I Lie to You and QI.
The partnership continues the delivery of Channel 4’s Fast Forward strategy, underlining its digital leadership by creating innovative opportunities for brands.

It coincides with a separate partnership brokered by Channel 4 Sales, between dating app Even and the UKTV channels Dave and W.

Channel 4 Sales is the exclusive advertising representative for the UKTV portfolio, acting as the sales agent for all UKTV inventory, enhancing its position as the UK’s second largest sales house.

Rupinder Downie, sponsorship and commercial partnerships leader, Channel 4 Sales, said: “UKTV’s W and Dave, plus Even, are all about feeling good and building connections so it’s great to get this sponsorship deal into fruition and reach viewers.

“The sponsorship enables Channel 4 Sales to leverage on behalf of UKTV its track record of award-winning innovation.”